Hey guys!Received wisdom should be met with caution, but you can believe that in email marketing, anything that generates leads is good. After all, how are we supposed to build an email marketing list without them?
Leads are not visitors. Whilst any new business will want to increase the number of unique visitors to their shiny new site, the statistics should not be viewed as an end in themselves. Visitors might only be interested in your free to air blog, or the series of articles loosely connected to your product.
If it increases your Google rankings it is to be encouraged, but if the visitors leave without completing then all that effort is wasted. That’s why many websites have content available only to those who ‘sign in’. This is known as gated content.
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