So, if you own a business you must try your hand on SMS marketing technique in order to improve your sales and engage your customers well. This way they will be able to know about your new products and deals which you are offering from which they can benefit.
You might have not been so aware, but SMS Marketing in UAE can prove to be doing wonders for your business marketing.
Its proven fact by a study that 90% of SMS have been read as soon as 3 minutes of they are been delivered. And the most interesting fact is a customer wants you to use this channel as it’s easier for them to know about a business. Most people agree that it’s a great idea to have all the information available in the form of an SMS right from appointment reminders, reservation confirmations to status alerts. It gives them ease to not keep a check on their email inbox or login to any specific site to get all this info.
So How can you effectively use this famous channel of bulk SMS marketing in Dubai, we will share some tips with you right below:
SMS marketing - Definition
Let’s begin with what does SMS marketing means actually, it’s a Short message service (SMS) which means a message could be sent from one phone to another or from a computer device to mobile. SMS marketing means sending business marketing SMS to customers through a text message.
Prior sending any texts to your customers you must seek their permission to do so otherwise you aren’t doing any good just sending spam texts and in fact harming your potential customers and moreover you would be breaking the law by interrupting the privacy of people.
In order to seek valid permission, one must try to get people opt for Text messages with promotional messages by explaining them benefits of it like what kind of offers and deals they could get by that.
You can get people signed by digital flyers and signposts on your websites, social media, and direct emails. It would be a great way of encouraging people to sign up for your products.
It’s important to know that SMS which is less for you could be much more for the person who is receiving them. So, you should start by sending 4-6 messages each month and then can increase up to 10 per month, but you must also keep a check on who has unsubscribed.
It will be a great idea for your business if you start by sending a welcome message. So, the user must know how they would hear from you.
Length of the SMS should be short and sweet and to the point, as you don’t get much space.
It’s important for you to know the cellular communications guidelines like if somebody wants to reply to your SMS, so it should be chargeable, and you must communicate this to the user in advance.
As SMS is an informal channel of speaking with the customer, you must make it entertaining for your customers by introducing polls, promotions, games and interactive content. Your SMS marketing in Dubai should be a memorable experience and fun thing for your customers, not just any regular spam texts.
By using this informal technique, you would be able to keep your customers connected to you for a longer time, and they would rather wait for your SMS to be delivered to their inbox to know what will be the next new thing for them.
The important role that SMS would play is by when it is getting delivered, whether it’s late at night when people are busy with their families and loved ones or if it is during their commute when they were most likely to ignore looking at texts. So, when your SMS is been delivered will make an impact of your intention.
It is crucial to know what info and promotion you are sending to which type of customers; say for example you can bifurcate by age or gender to your customer as per your products. Because, obviously a teenager wouldn’t like to if there is any sale or new product related to Adult diapers or retirement homes and similarly Women wouldn’t like to know much details about men grooming products, so it’s important to target and segment.
Resource Box: Now when you know that SMS marketing in Dubai is very crucial in order to engage more and more customers and has been proven to increase business and how can you use SMS marketing technique to do so for your business. You shouldn’t delay it any further and should start contacting your customers via SMS marketing technique now on to yield maximum benefits and more customers. One of the best sms marketing company in Dubai is Emirate Digital Marketing.