Website traffic growth is a marketing indicator that shows the increase or decrease in visitors to your site. This indicator is usually calculated from month to month or year to year.

How to Calculate Website Traffic Growth:

To calculate the traffic growth of a website, initially, reduce the number of sessions (months) (or years) from the number of month (or year) sessions and divide the result into the number of months (or years) of the past sessions, and At the end, multiply the number by 100, to determine the growth of your Targeted Website traffic.

Monthly growth rate:

X 100 [number of last month's meetings / (number of meetings this month - the number of last month's meetings) = (%) Monthly growth rate

Annual growth rate:

X 100 [number of last year's meetings / (number of this year's meetings - the number of meetings of the past year)] = (%) Monthly growth rate

Visualization method:

Below are some examples of how to display website traffic growth in the marketing dashboard.

 

Advantages:

Website traffic growth is an indicator that every marketing manager should evaluate and try to improve it because increasing website traffic will increase the number of potential customers. The growth of your website traffic reflects the success of your activities above the sales funnel (eg social media, money advertising, search engine optimization, etc.).

Of course, there are a lot of indexes associated with sessions (organic sessions, session lengths, session sources, site conflicts, blog meetings, etc.), but this index allows for quick checking of website traffic and how it grows. For you. This index is a leading indicator for reviewing the growth of site sales clues and revenue.

 

Disadvantages:

If you just follow the growth of website traffic, you may see false growth. This will happen when your conversion rate is reduced if the number of your meetings is slowly rising. So it's important to compare both traffic and conversion rates to get an accurate picture of your overall marketing efforts. Checking the conversion rate along with this indicator helps you to understand if you're attracting a good visitor from your marketing efforts. (The kind that turns)

The growth of website traffic is more about awareness raising, but you should know that this will not necessarily result in revenue. For example, if you attract the wrong type of visitor, then you do not have a convincing message or suggestion for him. In this case, the growth of website traffic will simply be an absurd indicator.

Indices related to startups and KPIs:

If you plan to use the website traffic growth index in your dashboard. It is better to check the indicators like the following indicators to add to your dashboard.

  • Web Conversion Rate
  •  Return on Marketing Capital (ROI)
  • Viral coefficient

Like many other indicators, the value of this indicator will vary according to the company's stage and audience. However, the annual growth rate of 10-20% is generally considered appropriate. Although the growth of website traffic is a good indicator for tracking, as a marketer, do not list it as your first index. Because an increase in visits does not necessarily mean an increase in revenue. Not all Web Traffic is created equally. Want real, human visitors to your site that have a propensity to buy? Buy Website Traffic today!

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