The biggest mistake sales representatives make is that they assume that just because they’re dressed nicely and represent a renowned organisation, everybody is going to give them attention. Well, that’s not going to happen. In order to get them to listen, you have to talk sense. And talk sense in a way that resonates with your audience. For a sales presentation, your prospects are only going to give you the attention you are seeking if you identify their pain points or address a challenge they might be facing. Offering unique, valuable and relevant insights along with educating the audience on issues and outcomes will surely win you some extra brownie points. Now here are a few tips that will help you ace that sales strategy presentation with ease.
1. Don’t just repeat what’s already given on your website. Create unique content.
There’s no point in copying the ‘Why Us’ section from your website and pasting it on your slides. Offer a unique solution that is specific to the prospect’s business and addresses their concerns in particular. Only then you can get them interested.
2. Do your homework on competitors.
Who said you have to be mean and say bad things about your competitors? You can target competitors even by not mentioning their names, and just referring to their not-so-effective methods vis-a-vis your solution. You just need to dig deeper and discover what your competitor’s customers are unhappy about. It would be great if you also get to know why your current prospect is seeking change from their present service provider/product partner.
3. Don’t save the best for the last.
Saving your best content for the last might not work here. Your audience may lose interest in your sales strategy presentation sooner than you think. Therefore, make sure that your most powerful content is balanced across your slides. Also, refrain from offering your solution at the very end. Too much focus on their problems and on your own achievements can make you look boastful and increases the risk of your audience feeling disconnected. The best thing to do is to drop teasers about your solution in the right places. For example, when you mention X challenge, then on the next slide you can share a best practice that helps overcome challenge X for your prospect.
4. Go for an animated presentation
Plain, dull, text heavy presentations rarely win customers nowadays. What you need is a spark that can take your presentation from NAH to YAY! Using animated presentation while giving sales proposals is a great way to engage your audience and make them look forward to what you’re offering. Animations not only add motion to your ppt, but also add character that says a lot about your company.
So go for it!