Men already have an advantage over women. Their skin is at least 20% thicker than the average woman's skin. No, that does not mean emotionally. Literally, men have an edge over getting wrinkles because of this difference in thickness.
Still, having such an advantage of women does not mean men will remain Medicine Cabinets Guys youthful forever. But unlike women, men tend to avoid skin care products like the plague. Skin care products are girly, and that is the last thing a man wants to feel like. Perhaps someone should inform the men of the world; proper skin care can lead to the prevention of skin cancer, something we can all agree is a good thing.
In recent decades, men, teenagers especially, have discovered the advantages to skin care, especially in the event of treating acne. However, after a certain point skin care may have become regarded by some as unnecessary or for the new age metrosexual only. Men see women in front of mirrors every day primping and priming and are not exactly enticed by the idea of doing the same with their skin.
Therefore, it is a good bet that your man, and most men out there, would be more inclined to start taking better care of their skin if they knew their own regimen would be simple and not require a lot of time. Currently there are plenty of products out on the market targeted specifically toward men, but buying him something that requires a 10-step program will probably end up on your medicine cabinet shelf getting more dust than use.