We all spend a lot of time on the big things like creating the correct strategy, investing in innovation, and orienting our culture. Even as you focus on those, you can’t lose track of the small stuff. Let me give you an example. I’ve had two separate clients in 2017 tell me that when they create a mobile responsive page, all they need to do is shrink the image using image constraints rather than a separate rendition of an image. Think of the implications of that, a 1MB image trying to download on your mobile phone can take a while to deliver……especially if it’s one of 70 images.
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